Fast-food restaurants have a single-use waste problem. Three million tonnes of plastic end up in Canada’s landfills each year, and half of that is packaging, according to Statistics Canada. In fact, Canadians use 1.5 billion disposable cups alone each year. A&W Canada thinks that’s far too many.
Over the past few years, many fast-food companies have tried to crack the cup problem. In 2021, some Toronto-area Burger King and Tim Hortons restaurants tested out reusable cups through TerraCycle’s Loop pilot program, which collects, cleans and redistributes reusable packaging. But systems like these require customers to put in effort: pay a deposit, Scan a QR code, download an app and return items to a specific collection spot. Sustainability advisers say any friction may deter customers from committing.
この記事は Canadian Business の Spring 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Canadian Business の Spring 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
MOVING INTO THE LIGHT
When designing its new office, Cassels wanted a brighter space for all of its employees
QUEEN OF POPS
How Leila Keshavjee turned a craving for healthy snacks into a frozen-treat empire
Well Done
During the pandemic, businesses small and large scrambled to institute or bolster wellness programs to support employees' mental health, but now evidence of their efficacy is inconclusive at best
HOW TO CLAIM EI AS AN ENTREPRENEUR
When you're self-employed, going on parental leave works a bit differently
How to Influence Consumer Behaviour
In its latest eco-friendly mission, A&W Canada took a swing at single-use cups
HOW TO WIN WITH INFLUENCER CAMPAIGNS
Content creators are becoming an integral part of Aldo's marketing strategy
How to Add Belonging to Your DEI Strategy
When past inclusivity workshops weren't inspiring, the Burlington Performing Arts Centre tried something new
THE CB INNOVATION AWARDS
For the third year in a row, we're celebrating the companies that do business betterwith passion, purpose and a people-first outlook. Here are 25 disruptors setting the new standard.
INSIDE THE BOX
The outlook was bright for the Toronto International Film Festival when the arts organization opened its sparkly King Street hub 24 years ago. How did TIFF's Lightbox become its money pit?
THE FIRSTS
What does it mean to be the first woman in the C-suite? Six powerhouses tell us what they've learned from their unprecedented step into the top job at their companies-and how they're working to create change.
