In 2010, Sam Pillar and Forrest Zeisler met at an Edmonton coffee shop. They got talking and learned they were both computer scientists with an interest in helping small businesses.
Zeisler had a friend at a local painting company that needed help organizing paperwork. Seeing the market potential, Pillar and Zeisler founded Jobber, a software platform that helps small home-services businesses—plumbers, electricians, landscapers—manage and automate administrative tasks.
They bootstrapped the company with small investments from family and took on some credit card debt. Pillar entered a pitch competition through Alberta tech conference AccelerateAB and presented how Jobber worked and what problem it solved to potential investors.
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