AIX2023—MIND-BOGGLING INNOVATION

It was an interior show that was high on innovation, creating more space, better and lighter products and magical inflight entertainment systems. A special report on the Hamburg event

There were thousands of attendees from across the world at this year’s Aircraft Interiors Expo (AIX). As with every other event—it was hot, it was full and there was energy unlimited. Polly Magraw, event director for Aircraft Interiors Expo told the media: “This year’s AIX has demonstrated just how much the post-pandemic recovery is in full swing, and we’ve been blown away by the optimism and enthusiasm demonstrated by our exhibitors and visitors as they look to the future. With airline buyer attendance up by 59 per cent on last year, we’re delighted to bring a high-level audience to the event and continue providing a platform for the aircraft interiors industry to do business.’’

“The sheer quantity of new products and contract announcements is an example of the innovation and commitment to transforming the passenger experience, further demonstrating that AIX is the central place for the aircraft interiors industry to coalesce. We can’t wait to see many of these new products onboard over the coming months and years,” Polly added.

As one of the main speakers at the AIX exclaimed the whole idea of the passenger experience is to ‘debunk the seamless journey ‘and look at the passenger expectations that are diversifying while underlining the importance of the entire journey in totality and the many slices of each journey and how to help a passenger experience it fully.