How to Make an Irresistible Offer

To give your customers what they really want, you first need to know what they really need.

- TERRY RICE

IF YOU WANT TO create an irresistible offer, you can't start with your solution. You must start with other people's problems and those problems must be big enough that they'll pay to solve them.

How do you know what they'll pay for? Ask them!

Yes, this sounds time-consuming. But it's simpler than it sounds. Here's an effective approach that's worked for me: Survey people on LinkedIn, and craft an offering based on the answers you get. Here's how.

STEP 1/ Create your survey.

Google Forms will do fine. Your survey should read like a dialogue-you're trying to understand their problem and desired solution. Here are a few generic starter questions, which you should make specific to your industry:

→ What is the most difficult hurdle you deal with daily?

→ What would life look like after you overcame that hurdle?

→ What's blocking you right now from overcoming that hurdle?

→ If you had a magic wand and could create the perfect solution, what would it be?