Targeting Indian Market Beyond Metro Cities

Etihad has connected Indian travelers, particularly from regional and smaller gateways (non-metro/Tier II), to both Abu Dhabi and Etihad's global network through Air Arabia Abu Dhabi joint venture, with Kozhikode and Thiruvananthapuram serving as crucial entry points

- SHRABONA GHOSH

Despite the global uncertainties in recent years, Etihad Airways, the national airline of the United Arab Emirates, has strengthened its presence. Now, it has ambitious plans of expanding its India network. As the global travel market gradually recovers to pre-pandemic levels, India stands out among APAC and western countries as a remarkable source market. “The demand for our services has been robust, resulting in significant growth in our operations. As the global travel market gradually recovers to pre-pandemic levels, India stands out as a remarkable source market. Indian travelers, beyond the major metropolitan areas, exhibit a growing appetite for luxury experiences, cultural exploration, and international destinations,” said Salil Nath, general manager Indian subcontinent, Etihad Airways. The travel demand between the UAE and India is experiencing a rapid recovery and continued growth, reflecting the strong ties and increasing connectivity between the two nations.

“In response to the dynamic market conditions, we have demonstrated remarkable agility in adding new destinations where we identify demand and untapped opportunities like in the case of Kolkata,” he added.

Etihad plays a vital role in facilitating travel and trade between the UAE and India. Its network has steadily expanded, now encompassing 10 major cities, namely Ahmedabad, Bengaluru, Chennai, Mumbai, New Delhi, Hyderabad, Kochi, and Kolkata. Not only urban markets, it has connected a greater number of Indian travelers, particularly from regional and smaller gateways (non-metro/ Tier II), to both Abu Dhabi and Etihad’s extensive global network through Air Arabia Abu Dhabi joint venture, with Kozhikode and Thiruvananthapuram serving as crucial entry points.

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