Artificial intelligence (AI) is changing the economic landscape and expected to boost global GDP by trillions of dollars in the coming years. It is one of the most significant commercial opportunities in the world. But how will it play out in the hospitality and tourism industry? According to HotelTechReport's State of Hotel Guest Technology Report 2024, 70% of the 400 hotel guests they surveyed said they still prefer the human touch when managing complex queries and 65% would like the technology in their hotel to be more advanced than what they have at home.
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