For centuries, resource exploitation and extraction from Africa has been a constant.
The untold misery, the unaccounted siphoning, the unprecedented loss of humanity.
Yet another big resource loss in modern times is going unnoticed.
Sports is big business globally. But there is a paradox.
Every time I watch soccer or rugby or basketball or cricket or every other sport virtually, I see what the world sees. The best athletes in the world are largely African; albeit wearing different colors.
Imagine the potential of those left behind? They are winning it for us on the field. How to make Africa now win off the field too? To play sports is business, not mere recreation. Its impact on both youth and economic development is inarguable. The jobs it creates are obvious. The bonds it forges that bring national pride and cultural expression to the fore is stirring.
Yet, while single-use stadiums exist, there are no real multipurpose sports arenas outside of Kigali on the continent.
Stadiums are hard to fill. Sports arenas get filled easier because of their adaptability, thus, making the business case stronger.
この記事は Forbes Africa の August - September 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Forbes Africa の August - September 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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