In June last year, Shoppers Stop outbid some of corporate India's heavyweights including Reliance Retail, Tata Group's Tata Cliq and Nykaa to snap up a 1,300 sq. ft. retail space at the Bengaluru airport. The Mumbai-based department store operator has been eyeing that particular space in the Terminal-2 of the airport to open a flagship store of its SS Beauty.
Now, Shoppers Stop is planning to roll out that store in mid-September, ahead of the crucial Diwali-led shopping season.
"It would be something absolutely stunning and different from what we have done so far," said Venu Nair, Managing Director of Shoppers Stop. "The whole look and feel of the beauty store would be absolutely different with very high ceilings, lighting, LEDs right at the entrance, fragrance finder, virtual mirrors and a lot of engagement tools within the store. And, of course, the best of the international brands will be present," Nair added.
Shoppers Stop has a couple of similar beauty flagship stores in the pipeline.
Growth Drivers
Aggressive bidding for the Bengaluru airport's location illustrates Shoppers Stop's new strategy to focus on the burgeoning beauty space as a future growth engine. The Mumbai-based company has also zeroed in on its clutch of private brands as the second pillar of future revenue generation.
Over the years, the country's oldest department store operator renewed its emphasis on its private brand by trimming the number of such labels by more than half to 11 own brands from 25. Currently, 21% of total apparel sales in Shoppers Stop come from the company's private brands.
Private Labels Push
The company which opened its doors way back in 1991 and played an important part in ushering in modern retailing in India has private brands including Kashish occasional wear, Indian fusion brand Haute Curry, menswear Fratini and casual label Life among others.
この記事は Images Retail の August 2023 版に掲載されています。
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この記事は Images Retail の August 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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