Ayala Malls tries on digital changing rooms

Interactive displays will allow customers to visualise products in real-world settings.

Imagine effortlessly seeing how an outfit suits you without stepping into a fitting room. At Ayala Malls in the Philippines, shoppers will soon be able to visualise whether an outfit is a perfect fit without the hassle of physically trying on garments. All they need to do is step inside a digital changing room equipped with screens for virtual try-ons.

Ayala Malls is integrating interactive technology, such as augmented reality (AR), to create immersive shopping experiences in its extensive redevelopment of flagship properties. The properties set for redevelopment include Glorietta, Greenbelt, TriNoma, and Ayala Center Cebu.

"Some of the aspects of those malls are over 30 years old, and the impacts of recent changes have made us look at a call to action. Customer habits and preferences have evolved, and we feel it’s a perfect opportunity to usher in a new era for Ayala Malls and a new experience for our customers," Paul Birkett, chief operating officer of Ayala Malls, said in an interview with Retail Asia magazine.