VALUE FASHION
Retailer|August-September 2024
With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.
VAISHNAVI GUPTA
VALUE FASHION

Founded by Akash’s father Ram Chandra Agarwal, who is the Chairman and Managing Director, V2 Retail has experienced a remarkable journey of transformation and growth. Its journey began with Vishal Mega Mart, a brand that Akash Agarwal, the Whole-Time Director, mentioned operated as a hypermarket model until 2011. In 2011, Vishal Mega Mart was sold to the American company TPG, and V2 Retail was born. The first V2 store was established in Jamshedpur in 2011, marking a significant shift from a hypermarket model to an apparel-focused departmental store.

Retail Strategy and Growth

この記事は Retailer の August-September 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Retailer の August-September 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

RETAILERのその他の記事すべて表示
What Drives Gen Z's $860 Billion Spending Power and Why It Matters
Retailer

What Drives Gen Z's $860 Billion Spending Power and Why It Matters

With a staggering 377 million members, Gen Z is poised to redefine India's consumer landscape. Their unique preferences and immense purchasing power are set to drive a remarkable $2 trillion economy by 2035.

time-read
3 分  |
October - December 2024
Chef Adwait Anantwar's Flavor Magic at INJA
Retailer

Chef Adwait Anantwar's Flavor Magic at INJA

In an exclusive interaction, Chef Adwait Anantwar, Chef Partner at the popular restaurant INJA by Atelier House Hospitality, discusses how he brings uniqueness and creativity to his culinary creations.

time-read
3 分  |
October - December 2024
SPEED MEETS STYLE
Retailer

SPEED MEETS STYLE

With the rise of platforms like Blinkit and Zepto, fashion brands are seeing quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies

time-read
3 分  |
October - December 2024
TOP MARKETING TRENDS 2024
Retailer

TOP MARKETING TRENDS 2024

In today's fast-paced world, the right marketing approach isn't just crucial for staying afloat-it's the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India? Let's dive into the strategies that are making them the trendsetters of the year.

time-read
7 分  |
October - December 2024
AB's Crown Jewel!
Retailer

AB's Crown Jewel!

Aditya Birla's Indriya launches 8 stores in 8 weeks, aims to conquer India's Rs 6.7 lakh crore jewelry retail market

time-read
4 分  |
October - December 2024
How Licensing Partnerships Are Fueling India's $850 Million Streetwear Market
Retailer

How Licensing Partnerships Are Fueling India's $850 Million Streetwear Market

In India, where pop culture and fandom hold immense influence, streetwear licensing has provided a unique platform for brands to connect with their customers on a deeper level.

time-read
3 分  |
October - December 2024
How Indian Households are Saving up to 28% on Groceries with Amazon Fresh
Retailer

How Indian Households are Saving up to 28% on Groceries with Amazon Fresh

Amazon Fresh offers a robust selection of over 5,000 products available for same-day delivery and more than 20,000 eligible for next-day delivery.

time-read
3 分  |
October - December 2024
How India's Retail Sector Will Navigate a 20% Festive Demand Surge
Retailer

How India's Retail Sector Will Navigate a 20% Festive Demand Surge

India’s festive seasons, marked by celebrations like Dussehra, Diwali, Christmas, and New Year, see a dramatic increase in consumer activity.

time-read
3 分  |
October - December 2024
How Circular Economy is Transforming Fashion's Fabric
Retailer

How Circular Economy is Transforming Fashion's Fabric

As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.

time-read
3 分  |
August-September 2024
VALUE FASHION
Retailer

VALUE FASHION

With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.

time-read
2 分  |
August-September 2024