They are wary of anything or anyone who comes off as too salesy, and they want to work with individuals who they can trust.
But how do you prove to someone you've likely never met that you can be trusted?
1 Put Testimonials or Case Studies on Your Website
Testimonials and case studies are social proof that you have both the experience and the skills to do the job your clients are hiring you for. People often leave testimonials when they are either incredibly disappointed or extremely happy with the service they were provided, so they're a good indication to prospective clients of the treatment they'll receive.
Case studies, which you can post on your blog or website, have much of the same effect, but even more than testimonials, case studies demonstrate your real estate and finance expertise because they explain how you achieved a specific set of results.
2 Be Responsive and Accessible
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