It’s a legacy that spans over 40 years, dating back to when two bright-eyed, ambitious young men bonded in a Jaipur college over a collective wish: to create handcrafted artefacts. In pursuit of their dreams, Rajiv Arora and Rajesh Ajmera interacted with other jewellery enthusiasts and expert silversmiths and discovered a demand in the market for a new-age approach to jewellery — and that’s how was born brand Amrapali in 1978. Today, Amrapali has evolved into an international name, using the collections its founders gathered to inspire the modern offerings that are now its distinguishing features.
Not one to rest on their laurels, Rajiv and Rajesh felt ready to share their deep knowledge of India’s traditional silver-jewelled arts with the world. Thus, they opened the Amrapali Museum in Jaipur in 2018. Rajiv shares the Amrapali tale and lets us in on their plans for the future of the brand.
Can you trace your journey with Amrapali for us? Rajesh and I studied together and shared a similar passion for history, art and culture, which further bloomed into a business. We discovered the lost art of Indian jewellery that deepened our belief in the rich heritage of India. We started with the handicrafts business and travelled together to various parts of India. That’s when we decided we’d promote Indian heritage in whatever forms we can through our business.
この記事は Hello! India の September 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Hello! India の September 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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