It’s hard to believe that this petite designer, who looks like she’s in her early 20s, is about to celebrate the 15th anniversary of her eponymous brand, Rimzim Dadu. Rimzim (her parents named after the Hindi word for ‘rain’ with a stylish twist) grew up in Delhi, where her father ran a garments export business. She’s come a long way since her ‘my village by Rimzim Dadu’ days (as her label was called at inception in 2007, after she graduated from Pearl Academy). At the time, she was part of the fresh, young generation of fashion, with contemporaries such as Anand Bhushan, Kallol Dutta and Siddartha Tytler.
Today, Rimzim has matured, and how! She’s taken her love of colour and metallic threads to new heights with her sophisticated collections, and pieces that are sculptural and look like poured, coloured molten.
“My father always told me to be unique, to do something that no one has done before and to have a voice that’s all my own,” says Rimzim, during a quiet moment between takes at Andaz Delhi. “Somewhere, this became ingrained in me.”
From the get go, Rimzim was not one to get excited over regular fabrics sourced from stores. She’d trawl hardware markets for inspiration.
“That’s when I discovered my love for materials like steel, leather, acrylic and metal,” she says. “But I was always conscious of the fact that my clothes should be wearable and functional.”
And back when she started, when fashion and fashion weeks came into their own in the mid to late 2000s, there was “no commercial pressure as such”, with designing being more fun and open to experimentation.
この記事は Hello! India の August 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Hello! India の August 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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