THE moment Cristiano Ronaldo signed his eye-watering deal with Saudi Arabian side Al Nassr, experts predicted there'd be a ripple effect around the football world.
And they were right.
Clubs in the Saudi Professional League (SPL) have been on a shopping spree in the months since the Portuguese superstar made the Middle East his home, snapping up one big name after the other.
In June, reigning Ballon d'Or winner Karim Benzema joined Al Ittihad on a three-year deal worth a reported $100 million (R1,9 billion) and others soon followed suit.
Liverpool forward Roberto Firmino, Chelsea midfielder N'Golo Kanté and Portugal midfielder Rúben Neves have all signed with Saudi clubs.
Most recently Paris Saint-Germain forward Neymar signed a two-year deal with Al Hilal in a move reportedly worth £86m (R2bn). Bayern Munich forward Sadio Mané signed with Al Nassr in a deal that will earn him £650 000 (R15,6m) a week. Liverpool midfielder Jordan Henderson inked a contract with Al Ettifaq, which means he'll bank £700 000 (R16,8m) a week.
The message is clear: Saudi is on a mission to take on the world's biggest football leagues.
But it's not going to be that easy - the country has a long, dark history of human rights violations, making it a tough sell.
Al Hilal also made a world-record £259m (R6,2bn) offer for PSG's Kylian Mbappé but he turned it down, saying he doesn't want to play in Saudi Arabia.
The Saudis also desperately wanted Lionel Messi, offering an eye-watering £390m (R9,3bn) for him to play at Al Hilal, but he opted to go to David Beckham's Inter Miami instead.
A setback? Well, maybe. But Saudi Arabia's football offensive shows no sign of slowing down. The country is hosting the 2023 Fifa Club World Cup in December - with Manchester City among the competing teams - and will also host the 2027 AFC Asian Cup.
ãã®èšäºã¯ YOU South Africa ã® 7 September 2023 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ YOU South Africa ã® 7 September 2023 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
BALLON IN THE BAG
Manchester City midfielder Rodrigo Hernandez Cascante says his Ballon d'Or win is a victory for Spanish football
IT WAS ALL A LIE
A new doccie exposes the Grey's Anatomy writer who fabricated her life story
'I WILL NEVER GIVE UP'
After her husband, anticorruption activist Alexei Navalny, was poisoned and murdered by the Kremlin, she became the public face of Russia's opposition. In this candid interview Yulia Navalnaya opens up about life on the run, her perilous family life and why she's continuing her husband's fight to save their country
AGREE TO DISAGREE
Trevor Noah on how his childhood squabbles with his mother inspired his delightful new book
PAUSE THE CLOCK
Researchers have discovered that the ageing process spikes at 44 and 60. Here's what you can do to slow it down
MPOOMY ON TOP
We chat to SA's most popular female podcaster about love, loss and her booming success
MY BROTHER IS NOT TO BLAME
Tinus Drotské says his sibling, ex Bok NÇka, is the victim in the brawl with a neighbour that landed up in court
MATT THE RECLUSE
A year after his friend's tragic death, the actor continues to shun the spotlight
A LEAP OF FAITH
After her husband tried to kill her by tampering with her parachute she thought she'd never trust a man again-but now she's found love
THEY'RE MY KIDS!
This West Coast woman treats her monkeys as iftheyre humans and animal activists are not happy about it