All the deets on the coolest collaboration of 2024

Inside everything you need to know, and more!

-  Pratishtha Dobhal

Anamika Khanna X H&M

You know you can expect magic when the doyenne of Indian fashion, Kolkata-based designer Anamika Khanna, known to metamorphose Indian textile and design to give it a contemporary facelift, collaborates with the buzziest international highstreet brand, H&M, known for the most iconic partnerships in the past few years. About time...was the sentiment...when I, along with other friends from the media were made privy of this pivotal coming together.

Excited about the global celebration of Anamika Khanna's exceptionally cool avant-garde aesthetics for a growing market of fashion aficionados and enthusiasts, I sat down for an exclusive chat with the icon herself and Creator Advisor for H&M, Ann-Sofie Johansson. We explored the driving influences, what to expect from the most anticipated global drop of the year, and everything in between.

Pratishtha Dobhal: Ann, you joined H&M way back in 1987 and have had an incredible career trajectory within the company. What was the one significant turning point in all these years for you?