The beauty and wellness boom today is exponential-one look at your Instagram feed and you'll agree with us. From products selling out the minute they're in stock (yes, the Rhode lip tints and phone case are hard to cop, but a 100 per cent worth it), to a new brand or ingredient showing up every few days keeping up with beauty has never been more fun. According to a study by German online platform Statista, the beauty and personal care market in India is projected to generate a revenue of $31.51 billion in 2024 alone. And, of course, we're all contributors to these numbers as eager consumers, always looking for the next innovation to add to our vanity. Every year comes with its fair share of trends, some with week-long potential and others with long-term, lifestyle-impacting powers. We sift through the clutter to narrow down on the beauty and wellness trends that will create powerful segments of their own in 2025. You heard it here first!
RETINOL GOES EASY (AND BETTER)
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