From niche fragrance houses to independent perfumers, there's no denying that the perfume industry is changing. Consumers are leaving the allure of mass-market, one-size-fits-all fragrances behind in search for a signature scent, one that speaks to the heart of who they are, not what they're told to be.
After all, fragrance is a deeply personal thing, and it's this understanding of the importance of scent as a means of self-expression that sets Maison 21G Paris apart. Having experienced the way different cultures wear scents in France, Italy, China, and Middle-East, founder Johanna Monange understands that nuance to a T. And the perfume house takes its name from 21 grams, which is believed to be the weight of one's soul - directly referencing the brand's commitment to personalise scents so well that they capture the individual's spirit.
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