The heart of a watch may be its movement, but the âfaceâ of the watch, the dial, is arguably its most aesthetically distinctive part. Every dial has to be both considered, technically sound and also practicalâwith durability and legibility among the key considerations.
Then there is the idea of balance and cohesion in its design, where every part of the dial, from the material choice to the indices to the hands to the display, have to come together in perfect harmony. Whether to use hour markers, Roman numeralsâthe most commonly seen on Rolex watchesâor Arabic numerals are all aesthetic choices that a dial designer makes. For Rolex, each dial represents a unique form of alchemyâ where a bare metal canvas is given the rich details, textures and embellishments that will render it unique and visually pleasing.
In-house mastery of dial creation and production is a major strategic advantage for Rolex and, at its dedicated site in the Chêne-Bourg district of Geneva, some 500 people work exclusively on dial making. One of the most significant benefits of manufacturing completely in-house is the collaborative synergy between the designers and engineers involved in dial development. By bringing all those working on this complex process under one roof, Rolex provides space for boundless creative liberty and a strong dynamic for innovation.
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