Sabrina Carpenter may not have been a headliner at Coachella, but that didnât stop her from making headlines.
As she stepped out to perform last May, popâs It Girl wore a tee that read âJesus was a Carpenterâ. The teeâsimple in its iteration of black script printed on white cottonâwas an immediate crowd fave. Fans promptly scoured the web for copies, proving that there is always a place for fun in fashion. Suffice to say, the look was a hit.
Since the dawn of Internet 2.0âwhere user-generated content reigns supremeâ memes have become a frequent and casual vocabulary in which we communicate with and we canât seem to stop. We send GIF reactions when weâre gossiping in our group chats; we even incorporate online vernacular into our daily lingo.
Fashion isnât a stranger to that. As brands continue to find new ways to cut through the noise and reach younger, clued-in social media natives, memes continue to proliferate on the runways and online. After all, if real estate on your social media feed is precious, what better way to grab your attention than with ironic fashion that can evoke a laugh from you?
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