Set against the Gothic architecture of Palazzo Ducale in Venice, Max Mara presented its latest cruise 2025 show citing Marco Polo as the collection's main inspiration. The rich heritage of the floating city, where Marco Polo was born, before travelling to the Far East and returning in the 14th century, was steeped in stories of wealthy merchants trading goods between Asia and Europe and making it the birthplace of what we see as the luxury business in today's terms.
"I started the collection in Istanbul," shares Ian Griffiths, Max Mara's designer of 40 years, in between the pre-show fittings. Tracing back Marco Polo's Silk Road route was the key point in this superb collection. As models paraded at dusk amidst the murmur of Piazza San Marco's summer crowd, the Venetian flair that Griffiths melded and moulded into the collection came to life with dramatic effect.
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