THE MANE EVENT

SHISEIDO PROFESSIONAL PUT THE GLITZ, GLAMOUR AND COLOUR BACK INTO LIFE WITH AN AWARDS SHOW THAT CELEBRATED THE ARTISTRY OF HAIR STYLING

Japanese haircare brand Shiseido Professional J knows how to throw an event. Returning after a pandemic‑induced hiatus of two years, its Beauty Innovator Award Show, held earlier this year on 26 April, was as much a crowning ceremony for the winners of its Beauty Innovator Award (BIA) 2021/2022 competition as it was a brilliant showcase of imagination and skill coming together to create hair magic. Honouring the creativity and expertise of not just the finalists of BIA 2021/2022 but also a group of hairstylists hand‑picked by Shiseido Professional for their exceptional skills, the event played host to models who brought the fantastical creations of these talented professionals to life with three presentations: “Chasing Tomorrow”, a display of avant‑garde creations by the brand’s Artistic Ambassadors; “Back to Basics”, a parade of technicolour hairdos by its Color Creators; and an exhibit of the full artistry of the BIA 2021/2022 finalists.

Kicking off the night dedicated to hair design was an opening address by Shiseido Singapore’s Managing Director Jessica Fun, Shiseido Professional’s Vice‑President of APAC Region Samantha Vong and Shiseido Professional Singapore’s General Manager Michelle Liu, all of whom thanked the many hairstylists and salon owners in attendance for their support and participation. Then, it was show mode as Team Shiseido Professional Singapore and the BIA finalists took to the stage with their models to dazzle with a range of hairdos that spotlit the breadth of talent in the field here.

CREATIVITY UNLEASHED: THE SHOW