Many assumptions are made about Gen Z's. They are the “most sustainable generation”, the “most digitally savvy”, and the “laziest”. But they are not easy to put in a box when it comes to shopping behaviours. As the world around them changes, Gen Z consumers are interacting differently on and offline — and the next generation is maturing in similarly unexpected ways.
When it comes to how they shop, Gen Z and Gen Alpha are hard to predict and where the opportunities lie for luxury brands. Let’s see if the watch we have this month, is something Gen-Z will approve or not.
この記事は L'Officiel India の June 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は L'Officiel India の June 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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