The Italian Job

On the back of Bvlgari's Geneva Watch Days launch, Men's Folio spoke with Fabrizio Buonamassa, Bvlgari Product Creation Executive Director, about the maison's latest jewel, the Bvlgari Octo Finissimo CarbonGold.

- Asaph Low

Bvlgari’s technical and aesthetical marvel, the Bvlgari Octo Finissimo, takes an unconventional spin this autumn with the Bvlgari Octo Finissimo CarbonGold. Following the successful manipulation of titanium, platinum, rose and yellow gold, ceramic and tantalum in previous iterations, the Roman jeweller pushes the boundaries of the saga with its latest proponent in a fusion of carbon and gold. Who better to speak to than Fabrizio Buonamassa, Bvlgari Product Creation Executive Director, who shares more about the development of the maison’s latest jewel?

I want to jump straight into the latest campaign for Geneva Watch Days. The theme is dual nature, and it explores contrasting elements. Could you share how you approach this theme and how it reflects Bvlgari’s savoir-faire and heritage? 

Bvlgari is not a common brand. We have a lot of different projects, such as high jewellery watches, but we are masters of miniaturisation too. We love to be recognised as one of the most important players in creativity and savoir-faire in the watchmaking industry today because we’re a unique brand that can manage both. The high jewellery and ultra-thin watches are two completely different worlds but are completely designed here in Neuchâtel. 

We have this duality and these different souls, and we love exploring these aspects. I’ll say that being different and mixing and matching different objects is one of our values. 

We presented a new Octo Finissimo at Geneva Watch Days with the new material that is an evolution of our iconic carbon gold watch. On the other hand, we have the Piccolissimo and other high jewellery watches.