EXPANSIVE REACH

The Rolex Perpetual Planet Initiative allows this watchmaking company to explore nearly every natural environment on Earth.

- DANIEL GOH

It is easy to imagine Rolex in an urban setting. Their prestigious, high-precision timepieces feel right at home in cities where their glimmer and shine are a testament to one's success. But what if we told you that Rolex, since its founding by Hans Wilsdorf in 1905 has managed to make its way to even the most unreachable locations of our planet. From equipping the the first adventurers to reach the summit of Mount Everest, today more than a century later, it is still encouraging pioneers of all kinds through its Rolex Perpetual Planet Initiative. And it is through these efforts that the name Rolex is ever-present not only in the largest cities on our planet but on the tops of its mountains, in the flow of its rivers and echoing in caves yet unexplored. So, strap yourselves in, while we take you on a journey to the places where Rolex has been through their support of explorers, scientists and conservationists working to preserve our poles, mountains and forests, and their inextricable interconnectedness, across the globe.

AS THE RIVER FLOWS

Our first destination takes us to what many consider to be the 'heart of the planet', the Amazon River Basin. It is home to 40 million people and over 3 million species of plants and animals. Every year, this part of the Amazon records the largest volume of rainfall on Earth, flooding an area larger than 70% of the world's countries. And all this water is channelled through the Amazon and its magnificent river system consisting of some 1,100 tributaries. This system represents the main lifeblood of our planet with a source that starts high up in the Andes, ending more than 6,000km away in the Atlantic Ocean.