CHEERS GROUP UNVEILS GROWTH PLAN WITH THE LAUNCH OF LABRODOG BLACK TARTAN SCOTCH WHISKY

Cheers Group, India's leading luxury spirits conglomerate, has unveiled an ambitious plan to triple its revenue in the next few years by focusing on premiumization and innovation in both Indian and international markets.

Central to this strategy is the launch of Labrodog Black Tartan Blended CH Scotch Whisky, the newest addition to their award-winning Scotch whisky portfolio.

A Legacy of Excellence

The flagship Labrodog Scotch Whisky, introduced a decade ago, draws inspiration from Scotland's breathtaking Highland landscapes and rich whisky-making heritage. Produced in Scotland, Labrodog is celebrated for its commitment to quality and craftsmanship, which has earned it numerous accolades and a loyal following among connoisseurs.

The new Labrodog Black Tartan Blended Scotch Whisky continues this tradition. The blend incorporates carefully selected single malts and single grain whiskies aged in bourbon barrels. Finished in exquisite casks, the whisky boasts a layered, nuanced complexity.

An Exceptional Blend

Labrodog Black Tartan offers a luxurious sensory experience:

Appearance: A rich, golden hue that mirrors its gold medal-winning legacy.