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Every May, Chopardâs Haute Joaillerie workshops reveal their extraordinary creativity and craftsmanship through the Red Carpet Collection. Designed by Caroline Scheufele to bedazzle actresses at the Cannes Film Festivalâa highlight in the maisonâs calendar ever since Chopard became the festivalâs official partner in 1998âthis yearâs collection is inspired by the enchanting world of Fairy Tales, âContes de Féesâ, and brings mesmerising creations to life.
The Red Carpet Collection is renowned for its breathtaking designs that correspond to the film festivalâs edition number each year. This annual challenge leads to a fresh and inventive array of jewellery, reflecting Scheufeleâs deep passion for cinema.
Chopardâs extraordinary journey in haute joaillerie was notably marked by the 2010 Animal World Collection, which showcased the maisonâs creativity and technical prowess. Scheufeleâs visionary approach to a wide range of animals, from the noble to the everyday, challenged conventional norms.
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