In the ever-evolving landscape of social and cultural institutions and initiatives, Gold House stands out as a beacon of advocacy and empowerment for the Asian American and Pacific Islander (AAPI) community in the US. At the heart of this non-profit group are three visionaries: Bing Chen, the founder and president, who is known for spearheading the launch of YouTubeâs multi-billiondollar influencer ecosystem; his co-founder Kevin Lin, renowned co-founder of video live-streaming platform Twitch; and respected fashion designer Prabal Gurung, who serves as CEO.
The foundation was formed in 2018 with 500 successful A-list AAPI founding members, who each contributed US$ 25,000 worth of material assetsâwhether through mentorship, donation or investment. By connecting executives across industries, financing new ventures and reshaping AAPI portrayals, the team aimed to promote positive depictions of AAPI people onscreen, in boardrooms and in the media; today, Gold House has become the first call for anything Asian in Hollywood because of its finger on the pulse of the communityâeither for its access or to ensure cultural authenticity.
Its collective efforts have not only fostered a sense of unity within the AAPI community but also catalysed systemic change across industries from entertainment to tech. Through initiatives like the Gold House Galaâwhich broke the internet in May, when the communityâs best and brightest convened to celebrate the 100 most impactful AAPI changemakers in culture and society over the past yearâit continues to uplift and celebrate the contributions of Asians, ensuring that future generations are supported and recognised.
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