Want to ge gorgeous! SMART BEAUTY LEADS THE WAY IN 2024

There was a time, not so long ago, when upgrading your skincare routine meant buying a new range of sunscreens or switching to fragrance-free lotions.

- Asha Chowdary

It may have meant opting for invasive anti-ageing treatments in clinics, seeking elaborate facials at the salons or purchasing exclusive luxury products online.

Today, however, the definition has extended to mean much more. As the beauty industry expands and evolves, so do the new findings and discoveries in the field of skincare.

The most important change in the world of beauty and skincare in 2024, is the ever-increasing knowledge of beauty enthusiasts and consumers. No purchase is made by consumers today without taking the opinions of beauty influencers, doing extensive research online and seeking detailed consultation with dermatologists.

So, the first change in the skincare industry this year is the fact that everyone knows a lot about the ‘whats’ and ‘whys’ of beauty treatments. They know what product to use, why you need it, when it is required and how to apply it. What consumers may not know is that it is easy to be influenced by wrong information and incorrect data which is everywhere too. 

So, staying continuously up-to-date with skincare developments is of utmost importance today.

Here is a compilation of five interesting trends and developments in the field of skincare in 2024…

ARTIFICIAL INTELLIGENCE COMES TO THE WORLD OF BEAUTY

The power of AI has entered every industry and the beauty industry is also inundated with its unique upgrades.