A SOCIAL MEDIA RENAISSANCE
The PEAK Singapore|December 2023
FEON ANG EXPLAINS WHY LINKEDIN INSISTS ON AUTHENTICITY AND MEANINGFULNESS.
ZAT ASTHA
A SOCIAL MEDIA RENAISSANCE

AS A USER ON A QUEST TO understand LinkedIn's algorithm more intimately, meeting Feon Ang is akin to meeting a rockstar. With 10 years of experience under her belt, first as LinkedIn's director for Talent Solutions and now as APAC managing director, I was ready to absorb the wisdom Ang can share. I'm ready to rumble, and, judging by Ang's open laptop dutifully adorned with bulleted responses to the few questions I've sent over for context, so was she.

I start my knowledge-finding with a surprise question: What is LinkedIn's role in the world of work today? Ang looks up at me and smiles. She realises that I am not about to stick to the order of questions I sent over a few days before (because how fun would that be?), but Ang hardly falters. She is, after all, the authority on all things LinkedIn.

"We want to connect professionals and help them be more productive and successful," she shares without skipping a beat. "The objective is for people to consume meaningful content that improves their skills and knowledge." It all sounds very corporate-speak until Ang throws in a zeitgeist-ey curve ball.

"It's not about posting something viral just for the sake of attention and likes," she adds, both in acknowledgement of the dire state of social media today and as a way to properly differentiate LinkedIn's value proposition amongst the online chatter.

TO LEARNING AND BEYOND 

この記事は The PEAK Singapore の December 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は The PEAK Singapore の December 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

THE PEAK SINGAPOREのその他の記事すべて表示
SECRET FUN
The PEAK Singapore

SECRET FUN

Behind imposing angular structures lies a portal to the family's very own clubhouse, complete with a pool and basketball court.

time-read
3 分  |
January 2025
RATTAN REIMAGINED
The PEAK Singapore

RATTAN REIMAGINED

From chance discovery to mastery, Ng Si Ying’s journey into rattan weaving bridges tradition and modernity with every piece she creates.

time-read
3 分  |
January 2025
AN APPETITE FOR ADVENTURE
The PEAK Singapore

AN APPETITE FOR ADVENTURE

Forget the pampering body wraps and hot stone massages. Andrew Leci discovers that adventure is the best path to a spiritual awakening.

time-read
3 分  |
January 2025
PARADISE, PRESERVED
The PEAK Singapore

PARADISE, PRESERVED

Luxury and purpose are embraced at this idyllic retreat tucked away in Indonesia’s Anambas Archipelago.

time-read
3 分  |
January 2025
GRAPES OF CHANGE
The PEAK Singapore

GRAPES OF CHANGE

The time is ripe to explore the burgeoning potential of Asia's wine regions, where innovative winemakers are cultivating distinct flavours and putting their mark on the global wine scene.

time-read
6 分  |
January 2025
VESSELS OF THE HEART
The PEAK Singapore

VESSELS OF THE HEART

Daisuke Shibuya, head sommelier at one-Michelin-starred Terra, shares his penchant for collecting cups and glasses, and how his eclectic collection mirrors his approach to wine.

time-read
5 分  |
January 2025
ONE OF ONE
The PEAK Singapore

ONE OF ONE

At the by-appointment-only Rolls-Royce Private Office Seoul, where clients can commission bespoke, one-of-a-kind Rolls-Royce creations, nothing is too complex or unattainable.

time-read
3 分  |
January 2025
WATCH HIS WORLD
The PEAK Singapore

WATCH HIS WORLD

Radiologist and self-professed watch addict Dominic Liew, who began collecting at 15, shares what makes him tick.

time-read
5 分  |
January 2025
PERFECTION PERSONIFIED
The PEAK Singapore

PERFECTION PERSONIFIED

Swiss master artisan Agnes Paul-Depasse, who makes straw, feather, and silk thread marquetry dials for Hermes, reveals eight fascinating truths about such rare historical crafts.

time-read
6 分  |
January 2025
FACES OF CHANGE
The PEAK Singapore

FACES OF CHANGE

These days, it's not unusual for watch brands to have exclusive boutiques.

time-read
4 分  |
January 2025