Fine watchmaking, for all its efforts to romanticise traditional methods, has justifiably evolved into an industry reliant on large, utilitarian machinery and advanced software to produce modern wristwatch components.
01 This watchmaker is one of the master artisans based in Chopard's main Meyrin facility.
While a handful of small independents still embody the image of a lone watchmaker sequestered in some snow-capped mountain crafting everything by hand, such storybook charm is not a luxury that brands producing tens of thousands of watches a year can afford.
02 Careful assembly of the L.U.C Full Strike minute repeater.
It would seem obvious which category Chopard falls under. Its ambassadors are A-list megastars, it has become synonymous with events like the Cannes Film Festival and 1000 Miglia race, and its many watch and jewellery creations have become icons in the realm of accoutrements. What is less obvious, perhaps, is that the maison is making every effort to maintain the soul of craftsmanship in its still family owned business, as our recent visit to its headquarters in Meyrin revealed.
HOME OF ARTISTRY
This manufacture in Meyrin is one of three facilities Chopard runs in Switzerland. The other two are located in Fleurier, dedicated to the development of its top-of-the-line L.U.C watches, and production of high-volume movements such as the ones found in the Mille Miglia and ladies’ collections, respectively.
03 Chopard is one of few Swiss maisons that still operate their own gold foundry.
The Meyrin location, however, is where the rest of the magic happens.
この記事は The PEAK Singapore の August 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は The PEAK Singapore の August 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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