A decade ago, Tencent's MoreFun Studios was on the verge of collapse. Now the 1,600-strong operation and its leader Enzo Zhang are at the heart of the Chinese entertainment company's ambitions to craft international hits.
In November, MoreFun released Arena Breakout: Infinite—Tencent's newest Call of Duty-style PC shooter, targeting a genre that typically tops spending charts. It's one of a handful of global titles the company hopes will anchor its most critical initiative: creating "evergreen" franchises that can generate sales over many years. Tencent, which is eager to rejuvenate its lineup and topline growth, will be counting also on MoreFun's One Piece Mobile next week, an arcade-style fighter.
この記事は Mint Mumbai の December 12, 2024 版に掲載されています。
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この記事は Mint Mumbai の December 12, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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