The two groups will now come up with ZEISS VISION CENTER By Disha that promises to seamlessly integrate advanced technology with personalized vision care.
The partnership will cater to the growing demand for premium, customized eye wear solutions.
Moves are already afoot to open five ZEISS VISION CENTRES By Disha in Eastern India by 2025.
These centers will offer exclusive features like personalized lens profiling, advanced myopia management and tailored eyewear fittings.
These capabilities create a premium, tailor-made experience for customers.
The pricing strategy will focus on premium offerings that emphasize value, precision and luxury.
While affordability will remain a consideration, the primary focus is on creating a high-end customer experience.
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