SUCCESS TIPS FOR NEW 'MUMPRENEURS'

If you’ve been thinking of starting your own ‘mumpreneur’ business, here are some great tips from Alan Douglas, Director & ‘Chief Supporter of Moms’ at Dubai-based business start-up digital growth specialists, Imidal.

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There are endless possibilities that the online world provides for mothers who want to be based at home and run their own business. Many ‘mumpreneur’ ventures are ‘virtual companies’, meaning that they can gradually create a team of staff who work remotely. Adding to the allure is that mumpreneurs have the flexibility to attend their child’s school events, look after them when they’re sick, as well as be able to take care of family and personal errands during the day.

Alan Douglas, Director and Chief Supporter of Mums at Imidal says: Mothers are the best problem solvers in the world, which I think gives them some natural business advantages, as every successful business needs to ‘solve a problem.’ In this case ‘problem’ means an ‘issue’ that your customers have. Your goal is therefore to provide a solution for another person’s…

• Wants or desires

• Needs

• Frustrations

• Aspirations

Paying attention to what your ideal customer wants, needs, or aspires to have to solve their issues means that your customer will be happy, grateful and willing to pay for your product or service. Remember to focus on how your products impact your customers by using those customer needs within your sales copy, adverts, social communications and website. These are Alan Douglas’s other tips for business success for mothers aspiring to run their own business in the new year.

Failing to plan is planning to fail!