Assisting the Partners to Overcome Challenges

An interaction with Pankaj Jha, MD, Maxhub India on his partner strategy and business growth

- DR ARCHANA VERMA

What are your strategies for expanding using a partner network?

Our strategies for expanding our partner network in tier II and III cities are multifaceted and designed to maximise our market presence and reach. We actively seek out partnerships with local businesses and entrepreneurs, recognising the invaluable local expertise and networks they bring. By forging these partnerships, we not only enhance our brand visibility but also ensure that our solutions are effectively tailored to meet the unique needs of these regional markets. Education and training are pivotal; we offer comprehensive programmes that include technical training on our products, sales strategies, and customer engagement techniques. These initiatives are crucial in empowering our partners to represent our brand effectively and drive sustainable business growth in their respective areas. Additionally, we host regular workshops and seminars locally, providing partners with up-to-date product knowledge and sales techniques. This localised approach ensures our partners are well-equipped to navigate and succeed in their markets.

What kind of programmes do you have to enrich and empower the partners?