One last thing...

The Vision Pro isn't just slick, says Jon Honeyball, it's the most exciting product for decades

-  Jon Honeyball

I can't let the public unveiling of the Apple Vision Pro headset go without comment. Of course, proof is in the pudding (or in this case, the putting on). But I'll stick my neck out now and say this is possibly the most profound change in personal computing for decades. The more I look into the technical details, the implementation and the forthcoming developer platform, the more my jaw drops.

Let's first set some realistic timeframes. The Vision Pro doesn't go on sale for the best part of a year. The price is, I suspect, designed to keep the Vi hardware out of the mainstream and within the realms of developers and those who need this tech today. There's simply no way that a screen solution/VR/AR headset is going to be a mainstream hit at a price of $3,500. A grand is doable, but only once potential customers have convinced themselves of the capabilities.

The physical Apple stores will play a critical role. When the time comes, there will be demo sessions you can book at your local Apple emporium. They'll be able to choose appropriate drop-in lenses to mimic your glasses, if you wear them, and then run you through a demo of the capabilities. At that point, you'll either say "I want this" or "I want this, but not at this price". Or, maybe, "not for me".

The point is, this is a product and platform that will sell itself.