It is par for the course for a film to be taught as a subject in a film school, but it is quite another thing for a film to be taken up as a study material in a business school curriculum. This is precisely what has happened with Hindi film, Zoya Akhtar's Zindagi Na Milegi Dobara (2011) that is being taught as a marketing case study in Spain. For, the film, that turned out to be a blockbuster and was the first Indian film to be largely located in Spain, has led to a 65 pc rise in number of Indian tourists visiting the southern European nation.
And the numbers have kept on rising ever since. Eager to keep the momentum growing, the Spanish tourism officials have been in contact with the Indian film studios to get more and more films signed up.
"Tourism Office of Spain has indeed been active in this regard, along with the Commercial Office of Spain in India. We have been participating in many events about film tourism and conducting meetings with various well-known producers in India. We discuss with them various incentives and locational advantage that Spain offers. Additionally, we also facilitate their communication with the Spanish local bodies in the audiovisual sector to help take the projects ahead," Elisa Robles Fraga, Director, Tourism Office of Embassy of Spain in India tells India Outbound.
この記事は India Outbound の July - August 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は India Outbound の July - August 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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