SUSTAINABLE TOURISM IS having a moment. According to a 2023 survey called "Sustainable Travel Survey" by the Outlook Group and Toluna, 63 percent of respondents said they had become more aware of "sustainable tourism" in the past ten years. When asked to choose between an eco-friendly vacation or leisure travel versus a regular one, 66 percent opted for the former, and a whopping 88 percent of them were ready to pay a premium for that trip.
But riding on the coattails of the green movement across the tourism, energy and retail sectors is an insidious phenomenon that undermines the painstaking progress made: greenwashing.
It's the act of falsely claiming that a product, service or policy is beneficial to the planet and that it minimises harm to ecosystems and local communities. This masks their businessas-usual approach and can make consumers lose confidence in tackling climate action when such lies are exposed.
In the tourism sector, greenwashing can be observed when hotel chains claim they are operating sustainably by asking guests to have their linens washed every two-three days or requesting they turn off air conditioning units when they leave the room-which only saves on their electricity bills rather than actually helping the planet; tour operators who supposedly rescue wild animals like elephants but offer people to ride them or make them do tricks; or so-called ecolodges that are built near sensitive sites like ancient caves or grounds important to indigenous peoples.
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Chutneys For Every Season
GROWING UP IN JHARKHAND, I've always been enchanted by the state's culinary landscape. Here, the local cuisine never fails to surprise with its depth and variety.
BADGE OF HONOUR
IN THE DYNAMIC LANDSCAPE of tourism, where greenwashing often taints sustainability, certifications can help distinguish between genuine efforts and marketing gimmicks. Green certification systems encourage businesses to enhance their environmental credentials.
WHEELS OF TIME
IN 1947, TRAINS CARRYING REFUGEES ACROSS THE BORDER WERE SYMBOLIC OF THE TUMULT OF THE PARTITION.
RAILS OF THE Raj
FROM ITS CONCEPTION TO ITS ROLE IN THE NATION'S HISTORY, THE BRITISH INDIAN RAILWAYS IS A PHENOMENON MARKED AS MUCH BY MARVEL AS AVARICE
THE RHYTHM OF BOLLYWOOD
FROM THE RAILROAD THRILLER MISS FRONTIER MAIL 1936) TO SHAH RUKH KHAN DANCING ON A TRAIN IN DIL SE' 1998), TRAINS HAVE GIVEN UNFORGETTABLE SONG SEQUENCES TO MANY HINDI FILMS
MEMORY'S OASIS
REMEMBRANCES OF GROWING UP IN SEALDAH RAILWAY OFFICERS COLONY IN KOLKATA
A FAREWELL Ã TO FLAVOURS
FROM CUTLETS AND RAILWAY MUTTON CURRY IN DINING CARS TO THE UNREMARKABLE FARE AVAILABLE TODAY, THE JOURNEY OF FOOD ON THE INDIAN RAILWAY IS FASCINATING
HERITAGE ON THE TRACKS
THE ICONIC DARJEELING HIMALAYAN RAILWAY, FONDLY CALLED THE TOY TRAIN,' HAS HELD ITS UNESCO WORLD HERITAGE SITE STATUS SINCE 1999
HIDDEN LIVES
SPANNING 65,000 KILOMETRES THROUGH DENSELY POPULATED INDIA, THE RAILWAYS ARE A BACKDROP TO COUNTLESS STORIES. 'THE UNRESERVED' BY FILMMAKER SAMARTH MAHAJAN CAPTURES A FEW
JOURNEYS WITHIN AND WITHOUT
FOR IMTIAZ ALI, TRAIN JOURNEYS ARE TRANSFORMATIVE, OFFERING GLIMPSES OF INDIA'S DIVERSE SOCIETY AND ITS MANY CULTURES AND RELIGIONS