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Keeping SoulCycle At A Sprint
Entrepreneur

Keeping SoulCycle At A Sprint

As she fights to keep her brand ahead of the boutique-fitness pack,SoulCycle CEO Melanie Whelan talks about perfecting the customer experience,harnessing your team’s talent, and chasing a certain former president.

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6 mins  |
July/August 2017
Entrepreneur

You Can't Be Just One Thing

When Nick Kenner launched Just Salad, he knew exactly what his product would be. The rest? He ignored it. That is, until competition forced him to focus his brand—and get good at everything.

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5 mins  |
July/August 2017
Entrepreneur

Why I Hit Pause

My company had grown big—the wrong kind of big. So to survive, I had to strip it all down.

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3 mins  |
July/August 2017
Entrepreneur

Sell The Benefit

How lowering expectations and downplaying its own technology helped a cutting-edge company reach a whole new customer.

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3 mins  |
July/August 2017
Entrepreneur

How To Build A Diverse Team

It’s not about simply making job offers. It’s about changing the way you think about recruiting.

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2 mins  |
July/August 2017
Entrepreneur

Pool Rules

How can a franchise thrive in an industry with strict safety regulations (and nervous parents)? Goldfish Swim School’s answer: constant communication.

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2 mins  |
July/August 2017

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