CXO Insight Middle East - April 2022
CXO Insight Middle East - April 2022
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A recent Gartner study has caught my
attention, highlighting the shifting
sands in enterprise technology buying
patterns. The study reveals that 74
percent of technology purchases are funded, at
least partially, by business units outside of IT. In
addition, Gartner’s research found that “41 percent
of employees today are business technologists,
creating technology or analytics capabilities for
internal or external business use and reporting
outside of IT departments.” It adds that high-tech
providers need new approaches to identify whom
to engage and how to engage B2B buyers.
CXO Insight Middle East Magazine Description:
Utgiver: Insight Media and Publishing
Kategori: Technology
Språk: English
Frekvens: Monthly
CXO Insight Middle East is the most trusted source of strategic intelligence for IT decision-makers in the Middle East. Backed by media experts of the highest order, CXO Insight ME offers incisive perspectives on current and emerging trends shaping the regional technology landscape.
We deliver unmatched news coverage and in-depth analysis of the technologies and opportunities that should be on the radar of IT professionals and decision-makers looking to address today’s business problems.
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