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China Briefing - English - Cross Border e-Commerce in China

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China Briefing - English

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While cross border e-commerce (CBEC) is an attractive channel for foreign businesses to sell to China, misunderstandings over how CBEC in China works frequently end in costly disappointments and retreats from the market. In this issue of China Briefing magazine, we offer foreign investors a practical guide to selling to China through CBEC. We begin by introducing the market landscape, before diving in to the sector’s legal and regulatory framework. We then compare the advantages and disadvantages of different CBEC business models. Finally, we consider how to protect intellectual property in China when selling online.

For further information, please refer to www.asiabriefing.com

China Briefing - English Description:

Published 10 times a year, China Briefing Magazine covers legal, tax, and operational issues affecting foreign investors in China. The magazine enjoys a devoted following developed over a decade of providing practical technical information to business executives and investors.

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