Middle East Business Magazine and News - September - November 2021

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This Autumn sees the world braces for the forthcoming United Nations Climate Change Conference (COP26) in Glasgow, Scotland (October 31 – November 12), and so we at MEBN magazine hope this issue can give you a different perspective on something we see and use every day: water.
You have probably all seen the miracle that happens when the first rains arrive in our neighbourhoods, parks and gardens. Life returns and trees and plants bloom. However, with our changing climate, in many places across our fragile globe these rains are falling later or not arriving at all. In other places, heavier and more frequent periods of rainfall than ever before is flooding vast continents. This year’s storms, floods, droughts and wildfires are as clear a message as any that our climate has changed forever.
Not wanting to be alarmist, but every country needs to prepare NOW. With water, plans must be put into place to protect the water stored in our natural aquifers and wells and how we can make water safe to drink. We need to look at how much concrete we use in built up areas and make space for trees and floodplains. The water we use is so precious that assessing how much we actually need on a daily basis should be investigated, especially in the production of food and clothing.
It is time to call upon our leaders to build resilience when it comes to protecting this most important natural resources.
As usual, our eclectic mix of articles also takes a look at the importance of optimism and good humour, influencer marketing, how to attract wildlife and create your very own compost bin, and the power of our mindset. We also hear how one of the most technologically advanced dairy facilities in our region is changing the Palestinian dairy sector for the better.
If you have any comments or ideas for issues you’d like to see covered, please don’t hesitate to contact me.

Middle East Business Magazine and News Description:

Middle East Business News and Magazine is part of Ougarit Group for Marketing. Middle East Business provides quality information about business dynamics and pertinent economic and socio-economic issues, highlights investment prospects, analyses business trends and connects private sector players within the Middle East region, and between this important region and other countries around the globe. The magazine also sheds light on gender issues related to business as well as on creative approaches by policy-makers to resolve business related dilemmas. Middle East Business is an important economic media communication vehicle for promoting private sector-led growth in the Middle East region.
Middle East Business is powered by a mobile application, website and through social media. We solidified all of this with an audiovisual channel on You Tube. We are strengthened by a network of correspondents across many countries.