Campaign India - August 23 2013
Campaign India - August 23 2013
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I denne utgaven
In this issue, Bajaj Electricals’ Beena Koshy talks about leveraging the legacy of ‘Bajaj’ to inspire trust and build on it, while Dentsu Marcom’s Titus Upputuru shares his 15-year journey in advertising. Consultant Harish Bijoor and Future Group’s Devendra Chawla offer different takes on ‘sale’ as a device to expand consumer base for premium and luxury brands. Elsewhere, industry experts give their take on whether digital formats of magazines will reduce reliance on ads. We also take a closer look at Amazon founder Jeff Bezos’ foray into mainstream media with his The Washington Post acquisition in the ‘All About’ section.
Campaign India Magazine Description:
Utgiver: Haymarket India
Kategori: Business
Språk: English
Frekvens: Fortnightly
In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.
Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.
The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country
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