Progressive Grocer - May 2019

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Grocers can improve sales and the customer experience by
honing their digital offerings. Cameras on digital signage can
evaluate demographics or even mood, Today’s technology can
generate digital signage content or mobile offers based on
factors like weather. If the temperature in your area goes above
40 degrees Celsius, a shopper might be informed about cool
beverages and drinks. If you’re in a deep freeze, it may trigger
a promotion for coffee or hot chocolate. Smart technologies
supported by a robust network marry the in-store experience
seamlessly to the digital realm.
Examples include beacon technology that connects a person’s
mobile device with a brand’s loyalty program; custom templates
that can be changed based on customer 􀃁 ow, seasonality, and
time of day; and the use of cameras to help analyze age, sex, and
mood of shoppers to likewise present these shoppers with offers
speci􀃀 c to their interests. Through the use of videos, stunning
imagery, as well as accompanying product information, customers
have a richer encounter with offerings.
Today’s curious shopper craves information to make
purchasing decisions: digital signage can offer recipes, customer
reviews/ favorites, sourcing information, QR codes for capturing
that link to even more content either in store or at home. As grocers
and markets are increasingly becoming an experiential food
destination, digital signage, including menu boards, encourages
shoppers to embrace the store as a casual dining destination

Progressive Grocer Magazine Description:

PROGRESSIVE GROCER has been the voice of the food retail industry for over 80 years in the USA. Serving a wide audience in the Indian market, Progressive Grocer India's readers are top management at headquarters and top decision makers at store level. By anticipating, reporting and interpreting important data and trends, PROGRESSIVE GROCER fulfils its mission of identifying and highlighting insights and opportunity for leading grocery retailers, thereby accelerating brands and sales success for leading manufacturers