Dynamic Manufacturing India - January - February 2022

I denne utgaven

Keep it simple
Give us a simple story. Not a complex, layered story.
A famous Bollywood actress, now a successful TV soap producer, said this to us years ago, to my then co-writer and me, after we had pitchedto her a story for a TV serial. “People want a hero they like and identify with and a villain that they hate. Don’t give us shades of grey, give us black and white.” I remember come back from the meeting disappointed, angry – and a bit disillusioned about the whole business of storytelling.
It took years for me to realize that she was absolutely right. People are moved by simple stories. Stories of love, of sacrifice, of evil versus good.
Life, however, is not that simple. Nor is any story that is true to life. We are complex creatures. Each one of us has a good side and a dark side. Therefore, telling a simple story is hard – harderwhen the subject itself is complex and layered.
Climate crisis is one such subject. Both climate activists and the skeptics have some pretty strong arguments to make. The activists – largely ignored until they gained mainstream popularity with Al Gore’s famous 2006 documentary, An Inconvenient Truth – cite science-backed data and evidence to say that the world is staring at a catastrophe

Dynamic Manufacturing India Magazine Description:

Dynamic Manufcaturing India is B2B Magazine targeted to Machine tool manufacturers ,Machine tool users , and Manufacturing Industry . It talks about latest trends in manufacturing sector in india as well as global technology .