Echelon Magazine - June 2024

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Blueprints for Success

Many businesses have consistently outperformed the economy, broken free from its oscillating trajectory.
We've gone before the IMF 17 times and still crashed to an unprecedented low post-Covid, defaulting on our debts and suffering the consequences. When and what elections will we have, and to whom will we hand over the reins?
Importantly, where do we want to go? Treasury Secretary Dr Mahinda Siriwardena told a recent forum hosted by the Advocata Institute that failure to heed the IMF's governance diagnosis could lead to a worse disaster than that we suffered in recent years. The painful reforms and structural shifts must gather momentum. To stop is to fall!
Change starts with you and me, and it is easy to be overwhelmed by the daunting state of the Aegean stable. It is all about attitude, which is the whole point of the fable of the undoing of the Gordian Knot, about questioning conventional wisdom with an instinct and desire to solve problems.
We can draw inspiration from the many businesses that have fought hard to consistently buck the economic trend, challenge conventions, build stability, engineer expansion in Sri Lanka and beyond, and foster growth for their people and communities with purpose and without seeking rent or bribing: for instance, WSO2, whose founder we feature and learn about the vision, struggles and bold decisions behind the business' success.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.