Block By Block
POOL|POOL 103

Keen on creating ‘global clothing with an Indian connect’, Ishanee Mukherjee and Anirudh Chawla teamed up three years ago to launch Poochki Designs

Ishanee Mukherjee & Anirudh Chawla
Block By Block

Ishanee, why were you inclined to create your own textiles?

IM: I have had a keen interest in design since an early age. After studying Textile Design, it was an obvious choice to create my own textiles. I have always enjoyed prints on textile.

Anirudh, why did a hotelier by profession decide to pursue art?

AC: I pursued Tourism Studies at the graduate level and went on to do post graduation in International Hospitality. However, as a hotelier I always enjoyed art and craft – in fact I am passionate about Indian art and crafts. I am interested in textile crafts and enjoy drawing, especially animals, and decided to combine the two!

How did Poochki come about?

We both studied at the same school and have seen each other grow up as our parents have been good friends. Sharing a lot in common along with a deep rooted love for art, we were always enamored by the idea of a craft/ design based business. We thought that with Ishanee's textile know-how and Anirudh's management skills we could perhaps start a business venture. Poochki is the result of the realization that the consumer is slowly shifting from wearing labor intensive arts to more commercial options. With the motive of adding a new flavor to the art of hand-block printing and the desire to present Indian craft in a contemporary manner, we started developing sets of prints and this urged us to pursue our passion. Poochki, an au courant apparel label, was officially established in New Delhi in 2015.

What’s the story behind the name?

Denne historien er fra POOL 103-utgaven av POOL.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra POOL 103-utgaven av POOL.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA POOLSe alt
A Legacy Continues
Designindia

A Legacy Continues

Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India

time-read
5 mins  |
Designindia 143
Creating KAIRA
Designindia

Creating KAIRA

Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints

time-read
4 mins  |
Designindia 143
Stories faces tell
Designindia

Stories faces tell

Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way

time-read
6 mins  |
Designindia 143
time tested DESIGN
Designindia

time tested DESIGN

Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture

time-read
3 mins  |
Designindia 143
DANGEROUSLY DELICATE
Designindia

DANGEROUSLY DELICATE

Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart

time-read
5 mins  |
Designindia 143
music as muse
Designindia

music as muse

A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design

time-read
8 mins  |
Designindia 143
DEVELOPING A DISCOURSE
Designindia

DEVELOPING A DISCOURSE

Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.

time-read
10+ mins  |
Designindia 143
Tiny little Stories
Designindia

Tiny little Stories

Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe

time-read
8 mins  |
Designindia 143
The Richness Of Handmade
Designindia

The Richness Of Handmade

Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’

time-read
6 mins  |
Designindia 114
The perfect balance
Designindia

The perfect balance

Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat

time-read
5 mins  |
Designindia 114