Keen on creating ‘global clothing with an Indian connect’, Ishanee Mukherjee and Anirudh Chawla teamed up three years ago to launch Poochki Designs
Ishanee, why were you inclined to create your own textiles?
IM: I have had a keen interest in design since an early age. After studying Textile Design, it was an obvious choice to create my own textiles. I have always enjoyed prints on textile.
Anirudh, why did a hotelier by profession decide to pursue art?
AC: I pursued Tourism Studies at the graduate level and went on to do post graduation in International Hospitality. However, as a hotelier I always enjoyed art and craft – in fact I am passionate about Indian art and crafts. I am interested in textile crafts and enjoy drawing, especially animals, and decided to combine the two!
How did Poochki come about?
We both studied at the same school and have seen each other grow up as our parents have been good friends. Sharing a lot in common along with a deep rooted love for art, we were always enamored by the idea of a craft/ design based business. We thought that with Ishanee's textile know-how and Anirudh's management skills we could perhaps start a business venture. Poochki is the result of the realization that the consumer is slowly shifting from wearing labor intensive arts to more commercial options. With the motive of adding a new flavor to the art of hand-block printing and the desire to present Indian craft in a contemporary manner, we started developing sets of prints and this urged us to pursue our passion. Poochki, an au courant apparel label, was officially established in New Delhi in 2015.
What’s the story behind the name?
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A Legacy Continues
Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India
Creating KAIRA
Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints
Stories faces tell
Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way
time tested DESIGN
Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture
DANGEROUSLY DELICATE
Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart
music as muse
A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design
DEVELOPING A DISCOURSE
Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.
Tiny little Stories
Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe
The Richness Of Handmade
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
The perfect balance
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat
