Tell us about your design journey.
NG: I pursued an undergraduate degree in Fashion Technology from National Institute of Fashion Technology, New Delhi. Being in a fashion school and studying amongst the top creative minds in the country gave me an insight into the glaring gap in the market in terms of block prints. My undergraduate degree helped me understand the construction and to an extent the design bit of things. This knowledge played an integral part in the creation and launch of Kaira by Nikita. One of my faculties also mentored me throughout the initial hiccups, for which I am so grateful.
What led to the launch of Kaira by Nikita?
NG: I was in the last semester of college when we launched. I've always liked how the name 'Kaira' has a modern touch to it but also has a hint of Indian roots. As our brand is about traditional block prints in modern silhouettes, the name 'Kaira' was perfect. We started quite slow, with capsule collections to see how things would go. The response was incredible and surpassed all our expectations; we haven't looked back! We kept launching more and more pieces and curated our prints, did market surveys, and by the time I graduated Kaira by Nikita was in full force and action. I found myself happily and successfully self-employed, doing what I completely love.
What is your design philosophy?
NG: Our design philosophy is minimalism, experimental while staying true to our Indian roots. Each piece is unique, hand-crafted, and hand-block printed.
How does your cultural background affect the design language of your brand?
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Denne historien er fra Designindia 143-utgaven av Designindia.
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A Legacy Continues
Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India
Creating KAIRA
Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints
Stories faces tell
Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way
time tested DESIGN
Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture
DANGEROUSLY DELICATE
Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart
music as muse
A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design
DEVELOPING A DISCOURSE
Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.
Tiny little Stories
Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe
The Richness Of Handmade
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
The perfect balance
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat
