Communication designer Varun Panesar’s idea to use better layouts to improve physical products took a surprising turn when he designed his first wallet
Tell us about your journey from UX/UI design to accessory design.
VP: I have been doing UX/UI for eight years and still continue to pursue it as a consultant. It has played an integral part in my journey as a designer. After designing several mobile applications and web platforms, I got insights into application of design to help solve problems and drive user action. The entire design process revolves around a very ‘human centered’ approach. That’s the biggest take away I got from UX/UI design, and I apply a similar ideology in accessory design as well. From the beginning of Forth, I knew that I wanted to design accessories that had good esthetics and functioned well as per user needs. When we say a ‘functional bag’, the most common method to approach the design is to give ‘n’ number of pockets to fit several things, with a lot of space and many different ways to open/close it, involve tech, etc. That’s not bad or incorrect - it is just a conventional way to approach product design.
Coming from a UX/UI background, I approach the design differently. I look for practical solutions. I am not interested in giving hundreds of ‘features’ but a product that is easy to interact with and use. It is more about eliminating the things we don’t generally need and keeping things that are of immediate use. A good product is not about more features but about better usability. I consider practical usage scenarios. That’s what I learnt from UX and now apply in accessory design. It has been a fun and insightful journey so far!
What is the story behind Forth?
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A Legacy Continues
Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India
Creating KAIRA
Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints
Stories faces tell
Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way
time tested DESIGN
Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture
DANGEROUSLY DELICATE
Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart
music as muse
A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design
DEVELOPING A DISCOURSE
Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.
Tiny little Stories
Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe
The Richness Of Handmade
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
The perfect balance
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat
