Over a 20-year career, Shobhana Hadap has effectively managed to combine her graphic design skills with her love for space design. She tells POOL how she and the team at Pune-based Studio Mars create memorable multidimensional brand experiences for a variety of clients.
SH: Today’s world is based on physical and digital perspectives that continue to control, connect and influence our lives. At Studio Mars we have coined the term ‘Experiencial Spaces’ – these are persuasively designed environments for brands to deliver a meaningful multidimensional brand experience that triggers cognitive responses, leading people to connect with the brand or intent within a given space. Experiencial Spaces emphasize human wellness and betterment. We have established and follow some basic design guidelines:
- Brand dimensionalization: Our multi disciplinary framework integrates the Visual (brand expression and information), Spatial (form and function) and Interactive (tactile and digital) to bridge the digital and physical environments and deliver a unified brand experience. By creating a 360o platform through brand dimensionalization, the connection with the audience will deepen.
- Simplicity and coherence: Be it the narrative, graphics, space zoning and planning, structural design, imagery or carnal touchpoints – they all need to be simple, strong and clear to apprehend by focusing on the objective.
- Inspirational: Inspire wonder to make you stand out. By identifying and thinking unique, you can transcend the conventional to create a difference by enhancing human experiences.
l Less digitization: Entice your audiences not just with growing trends of immersive technology, but strive to create tangible engagement points, installations that enable them to participate. Remove barriers to improve audience interaction and engagement whether physical or emotional.
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A Legacy Continues
Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India
Creating KAIRA
Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints
Stories faces tell
Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way
time tested DESIGN
Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture
DANGEROUSLY DELICATE
Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart
music as muse
A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design
DEVELOPING A DISCOURSE
Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.
Tiny little Stories
Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe
The Richness Of Handmade
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
The perfect balance
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat
