Freelance illustrator Sreenihal Pouka goes where his work takes him, enjoying an easy fluidity that reflects in his work
What drew you to study animation and film design?
SP: Sketching was always a passion and I participated in several school level competitions. I went on to the National Institute of Design for a Bachelor of Design degree, and chose to major in animation and film design because I like to see how my drawings move around and tell stories. Learning animation helped me not just to improve my drawing skills but also developed my story telling. Graduating from NID really helped me to develop my skills as a designer. Studying with many students from all over India was a real experience.
Please introduce us to your current design practice.
SP: I’m currently working as a freelance illustrator, focusing largely on water color paintings and mural art. Since I love to travel, being a freelancer is more fun for me. I travel to wherever the work is, and currently I am based in Gangtok in Sikkim where I am working on a project for a design studio called Echostream. Clients like Suzuki gave me the opportunity to work as a freelance illustrator for their festivals like Comic-con. I like to work this way because I meet many people and get to know about other cultures. People think freelancers have a lot free time and can work however they want; while that is true, it’s more about planning. You have to work like an individual studio; you are the accountant, project head, designer, worker and more. You have to keep the work flowing in - if you don’t plan well, your studio will shut down soon! But it is fun to be a freelancer - you don’t need to give leave applications, you can take holidays whenever you want!
What is your approach to a new project?
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A Legacy Continues
Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India
Creating KAIRA
Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints
Stories faces tell
Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way
time tested DESIGN
Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture
DANGEROUSLY DELICATE
Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart
music as muse
A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design
DEVELOPING A DISCOURSE
Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.
Tiny little Stories
Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe
The Richness Of Handmade
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
The perfect balance
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat